PRESS RELEASE July 19, 2022


JULY 19, 2022 


San Francisco-based tech unicorn hires VP of Product  

(NEW YORK) - Mogul, Inc., a disruptor in the HR tech and executive recruiting industry, today announced that it has placed Somer Simpson as Vice President of Product at San Francisco-based Amplitude, a pioneer in digital optimization software that reached unicorn status in 2020.  

In an industry known for its startling lack of diversity, Amplitude has demonstrated a commitment to diversity by using Mogul's fully diversified retained search services, a five-step, proprietary methodology that ensures an extensive list of top candidates who vary in terms of race, ethnicity, background, education, lifestyle, ability, and veteran status. Mogul has successfully placed several c-suite leaders in Silicon Valley and many diverse leaders in other industries.  

“Mogul’s diversified search team led us to Somer and we are absolutely thrilled that she will be leading product for our new data offering. Her background is exactly what we need,” said Justin Bauer, Chief Product Officer at Amplitude.  

Simpson will be a key member of product development leadership at Amplitude and will develop Amplitude’s data management product vision and strategy. She has more than 20 years of experience in executive-level and product leadership roles at Quantcast, Tivamo, Boostit, AT&T Interactive, and Wantsa. She currently serves as a board member at OnRoute22 and IAB Tech Lab.  

“The key to closing the gender gap in tech is to have a fully diversified pipeline of candidates for every role at every level, and we applaud Amplitude for recognizing the importance of diversity when conducting a search,” said Tiffany Pham, Founder, CEO, and Chairman of the Board at Mogul, “We believe Somer is an exceptional fit for the Product VP role.”  

According to a 2022 study by McKinsey, the gender gap for women in technical roles is more pronounced, with only 52 women being promoted to manager for every 100 men. 

In addition to offering fully diversified search services, Mogul offers a talent sourcing platform that has disrupted the HR technology industry with patent-pending software filters that allow recruiters to find talent in several ways, including by gender, ethnicity, disability status, and veteran status, without limiting search results. No other talent acquisition platform offers this combination of abilities right now.  

“We are always mindful that people of diverse backgrounds — including women, people of color, LGBTQ+ individuals and beyond — are underrepresented within the tech industry, and we are committed to challenging the norms that exist today and fostering a truly inclusive culture,” said Greg Cooley, Head of Talent Acquisition at Amplitude.  

About Amplitude  

Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Spring Report. Learn how to optimize your digital products and business at

About Mogul   

At Mogul, our vision is to unlock the world’s greatest potential. We support diverse individuals and organizations to achieve their goals and cultivate meaningful success, through pioneering technology solutions and inclusive community.    

An innovator in the $200 billion global recruitment market, Mogul is a diversity recruitment platform and one of the world's largest resources for diverse talent. We partner with the Fortune 1000 and the world's fastest-growing companies to attract and advance top diverse talent — from entry-level to executive and board-level worldwide — through our market-leading software and executive recruitment services. Our long-time clients include hundreds of top companies and Fortune 1000 organizations such as Anheuser-Busch, Bain & Co., The Hershey Company, The Honest Company, Shopify, Stanley Black & Decker, and United Healthcare.    

With our rapid growth, Mogul supports, invests in, and provides free resources for the economic advancement of individuals in need globally, through international partners such as the United Nations.    

Mogul has been named one of the “100 Most Exciting Startups” by Business Insider, “Best Website for Finding Top Talent” by Inc. Magazine, “Top Website for Marketing Your Company” by Forbes, and “Top Online Learning Platform” by Entrepreneur.   

With market-leading HR technology, fast-growing executive recruitment services, and a diverse, inclusive online community of executive and board-level talent, Mogul is innovatively paving the way for diverse professionals and the companies that need them.    

Contact for press inquiries

Margo Pelak, Global Head of Media Relations
+1 888-666-6485